Table 2 Illustrative quotes for the usability theme from focus groups and user interviews

Online format

Focus Groups

“It’s more convenient.  That’s for sure”

“They can do it without anyone knowing their identity, so that’s always a plus with anything.”

“I think it makes it more accessible for a lot of people which is good”

“And that way you don’t have to find the specific place to go and do the class.  And you don’t have to sign up and there be a certain amount of people that can go”

“I also think it makes it easier for teens and parents to share it.  Because it’s just a link you can easily send to someone,.”

User Interviews

It’s easier to do on the computer, you can be more honest.

Most people would be more comfortable doing it live in class and if mandatory, it would be better.

Easy to use, didn’t have troubles.

Thought the computer was effective because it felt casual and less intense.

Thinks a majority of teenagers would opt out because there isn’t someone “motivating” them to complete.

Program format

Focus Groups

“I liked how her [narrator] tone was very friendly like she just sounded friendly and not very harsh, I guess”

“The narrator being what I think is a teen makes it—like, teens want to listen more than if it was an adult or teacher who tells us this stuff anyway.”

“It was kind of interesting to see what she [narrator] had to say.  So yeah, if I was watching that video as a student in that class, I would pay more attention to see what teens have to offer as their opinion, after seeing her speak.”

“When you can relate to someone and things are relatable, it impacts you more than—if it’s positive things or negative things.”

“I also think that the fact that the clip wasn’t too long was good.”

“I also really liked the line where it was like, “See if their ideas match yours,” because every single teen has a different perspective on driving under the influence. And so, I think that giving options really is effective.”

“I think it’s nice that everything the narrator said wasn’t typed out. Like it’s just little pieces of it. So, it’s easier to be engaged with smaller pieces.”

“I think it’s [the graphic] also good because it keeps the teens engaged. Because there’s a lot to look at, and it’s not super bland and boring and just here’s a text box, read it.”

User Interviews

Scenarios are definitely more effective, scare-tactics are corny.

Would like a real-life example of what it’s like driving impaired, what that looks like, understand what that would be like.

More interactivity, engaging hands-on experiences to help drive home the points

I want to see more of the data.

Teens need to understand that this is more pervasive than they think.

Adding testimonials from real people who have been impacted by impaired driving makes it feels “real”.

Make it a longer-term program with repeated exposure.

More real demonstrations of how to get out of unsafe situations.